Lucy Choi

Founder, Lucy Choi London

Lucy Choi launched her brand in 2012, pioneering the next generation of luxury footwear. She has combined her unique heritage, set of fashion credentials, and design expertise in order to establish an innovative shoe label that is at the same time extremely chic, comfortable and affordable. With her uncle Jimmy as an influential role model, Lucy learned early on the importance of character, comfort & craftsmanship, which was to become the founding ethos of her brand.